Want to write a book? Then Blog first

May 2, 2017
Kate Marillat
Comments Off on Want to write a book? Then Blog first


“All the industry leaders have a book”

“A book shows you are an expert – you want to be an expert, write a book.”

“A book will get you clients”

“Your book is your business card”

I bet you’ve got a message to share. Perhaps there’s a book and a ton of blog ideas fighting to be heard like a pair of sugar-high six year olds at a birthday party.

Calm down. You are not going to be able to write them both in the next hour.

Start with where you are at right now. Be honest with yourself about how much writing you’ve done over the last year.

If you’ve written less than once a week and haven’t sent any of your work into the world – then lower the writing bar.

Writing a book is a marathon. The first draft is only a beginning. The books on your shelf did not start off like that. They started as bright idea light bulbs, followed by lots of scribbles and long solitary periods of writing.

Followed by hours of editing to transform them into the cream paged, sharp worded things of beauty they have become.

No, Kate, you will not put me off! You shout at the screen (I can’t hear you by the way), “I must write a book.”

Great! Don’t ever give up on that, if that’s your ultimate goal, but do yourself a favour and practice the art of blogging first. It will help you develop your voice, your writing style, your engagement with your tribe and perhaps even create a readership for that future book.

Catch an idea, get writing, finish a first draft, edit it, get some feedback, polish those words, share it, then engage with people who like and comment on it.

Get used to being ‘out there’. See how that feels.

It’s the ‘finishing’ and the ‘sharing’ that most of my author clients agonise over, whether that’s consciously or subconsciously such as sabotaging their projects through procrastination or overwhelm – meaning that they never finish!

Wouldn’t you agree that it’s better to practice and move through this ‘agony’ with a 500 word blog post that took you a day than your book baby that took two years?

Writing is a craft that takes dedication. Feeling great when you share your writing can also take time and practice. And believe me you want to feel good when you send your work out there (otherwise people will pick up on that.)

You wouldn’t expect to be a top class athlete without training.

Can you view blogging as your apprenticeship?

Can you run a short distance before attempting a marathon?

If I haven’t convinced you to sharpen your blogging skills first before diving into the book outline, or you don’t think this is relevant because you write fiction – let me share another perspective:

  • Our reading habits have changed and we are more likely to digest information in short sharp bursts; making an memorable impact with a short blog is just as likely as making an impact with a traditional one.
  • Blogging connects you with a tribe of people who are interested in what you have to say and who you can help.
  • That tribe may become the readers (and buyers) of your book.

 Traditional publishers are more likely to sign you if you have a platform of readers waiting for your book train to come in.

Blogging is an excellent way to find expression, discipline, and experience.

If you think blogging is ‘old hat’, simply view it as the ideas chamber. A blog is a well formed (and edited) idea, story, article, or perspective. Once you have the form, you can turn it into a video, a podcast, a webinar or another digital format. It all starts in the ideas chamber and with you at your desk, writing.

Convinced to begin your writing training with some blog sprints?

Ready to write a 500 word blog on something? Anything?

Oh no, has your mind gone blank?

Do you want some more questions to help you decide what to write?

Want the easiest way to get into the ideas chamber and write blogs that people actually want to read?

Click here for this week’s Freebie which will help you get clear on who your ideal reader is and give you two brainstorm situations to discover ideas that your audience will love. 

Writing an 80,000-word book versus a 500 word blog or story, is like lion-taming versus catching a spider.

Let’s catch that spider and set it free